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About Us

About The Pinole Project

The Pinole Project is a Mexican-American Food Company.

Our abuela (grandmother) Adela was a mighty woman. She'd always say, "Pinole will make you strong." She would add Pinole to many of her recipes, including oatmeal. We celebrate Adela with Pinole Chia Oatmeal!

She was inspired by the Tarahumara of Northern Mexico who eat Pinole to fuel long distance runs.

Pinole is an Aztec Superfood made of high protein and fiber chia seeds and non-gmo heirloom corn. Our Pinole is grown on the independent, sustainable farms of Oaxaca, Mexico. 

Pinole + Oats

We make Pinole Chia Oatmeal by combining high protein & fiber chia seeds, heirloom corn and cinnamon with gluten-free oats for the ultimate breakfast upgrade.

Our Mission

The Pinole Project's mission is to build bridges by sharing Mexican food, history, and culture. We grow when we invite new friends to our table.

My grandparents showed me what it means to live a meaningful life. They worked so hard on their small ranch in Chihuahua, Mexico to make ends meet. 

My grandfather, Arsenio Jacquez, developed a close relationship with the Tarahumara people of Northern Mexico.

He served as an interpreter for them for many decades. 

The Tarahumara, who are known for their long-distance running feats, eat Pinole for energy.

Learn more here!

My grandmother added Pinole to her slow-cooked oatmeal, called avena, to give it an extra boost! I still salivate whenever I think about it.

Her recipe inspired Pinole Chia Oatmeal.

Preserving my family’s legacy and perpetuating Mexican-American food, history, and culture are incredibly important to me. 

Pinole's Benefits

Pinole is an Aztec Superfood enjoyed all across Latin America. 

Made from non-gmo heirloom corn. The dried corn is then ground and mixed with spices, such as cinnamon. Sometimes chia seeds or sweeteners, such as piloncillo (unrefined whole cane sugar) are added.

Pinole is still eaten today by the Tarahumara, an indigenous community living in Northern Mexico. Tarahumara runners are known for their long-distance running abilities.

Our Pinole is grown on Mexico's independent, sustainable farms. 

Save 20% on your first Pinole Chia Oatmeal Variety Pack website order with code: PINOLEPROJECT20

My abuela (grandmother), Adela, always added Pinole to her recipes, including oatmeal! Her recipe inspired Pinole Chia Oatmeal.

      The Pinole Project has has been featured in:

      Natural Ingredients

      Original Flavor: Certified Gluten-Free Rolled Oats, Chia Seeds, Olotillo Corn, Raw Cane Sugar (Vegan), Cinnamon, Sea Salt.

      Banana Cinnamon: Certified Gluten-Free Rolled Oats, Chia Seeds, Olotillo Corn, Freeze Dried Diced Bananas, Raw Cane Sugar (Vegan), Cinnamon, Sea Salt.

      Peanut Butter Cacao: Certified Gluten-Free Rolled Oats, Chia Seeds, Olotillo Corn, Peanut Flour, Organic Cacao, Raw Cane Sugar (Vegan), Cinnamon, Sea Salt.

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